You’ve made the website, you’ve created your packages… now what? How do you get clients to actually book your packages?
Truthfully, once you get that first client – it gets easier from there. I personally utilize Facebook groups, Instagram marketing, and word of mouth referrals from existing clients (once you get that first client at least) to grow my client base.
Here are a few ways that you can look for clients:
Friends and family:
It may surprise you to find out who knows someone who knows someone that needs the service you’re offering! Mention your business and ask friends and family to keep you in mind if they know anyone who needs your services, as well as posting a general message on your personal social media accounts.
Social media and online communities:
Engage in social media platforms and online communities relevant to your industry. Facebook groups related to your niche can be a great place to find clients, though they don’t often allow outright sales pitches. Share valuable insights, answer questions, and participate in discussions to establish yourself as an authority in your field. This can help attract potential clients who value your expertise. (Once you have clients, they will often tag you in posts in groups if they see a request for services that you offer too.)
Online platforms and directories:
Utilize online platforms and directories that cater to your industry or service niche. Create a professional profile that highlights your expertise and offerings, making it easier for potential clients to find and reach out to you.
Attend industry-specific conferences, seminars, or networking events where you can connect with potential clients face-to-face or virtually. Engage in conversations, exchange business cards, and build relationships that can lead to future client opportunities.
Cold outreach and targeted prospecting:
Identify potential clients based on your ideal customer profile and reach out to them directly. Craft personalized and compelling messages that highlight the value you can provide. Whether it’s through email, LinkedIn messages, or phone calls, targeted prospecting can yield direct leads and new client opportunities. This can be a slow yield and many people have mixed or negative feelings about being approached.
Referrals from existing clients:
Once you’ve signed at least one client, you can leverage the power of word-of-mouth by asking satisfied clients for referrals. Happy clients are often willing to recommend your services to others, expanding your client base through trusted recommendations.