Whether you’re a new business looking to start from scratch or a seasoned business owner looking to scale your brand alongside your business growth, you’re in the right place. We’ll work together through a four-week branding process that will leave you with a brand that authentically attracts your dream customers to you, turning leads into customers on autopilot.
I know that as a busy mama focused on building her business AND raising her kids, you don’t have a ton of free time in the day. While this brand is completely for you, I have honed my process to be as hands-off as possible so you can spend your time in your zone of genius while I spend my time in mine – designing your brand. We won’t spend a ton of energy on time-intensive video calls- instead, you’ll get a complete walk-through video each step of the way so you can review and provide feedback on YOUR timeline. As a mom working around sleep schedules and routines, I know the importance of working when you can and keeping your schedule as simple as possible.
Your brand is more than just a pretty logo and eye-catching colors. We’ll dive into an extensive branding questionnaire to dig into the heart behind your business, who you serve, and how to best approach your brand design. Just like each business is unique, each brand strategy will be too.
Now that we know the direction we’ll be taking your brand, we get to the best part – designing your brand and collateral elements! Using the one-concept method, I will do further research into your target audience and create one exquisite brand design that will best reflect your business.
Why the one-concept method? Over the years, I’ve found that I can almost always predict which concept a client is going to choose when presented with more than one option. There’s always that one concept that seems to fit the business the best so by taking out lesser options, it allows me to spend more time on the brand concept I believe will best reflect your business. Since using the one concept method, my clients have fewer revisions and feel more confident in their branding (there’s no FOMO of “Did I pick the right concept?”)
From here, we can tweak the colors, positionings, and other details of your brand as needed until it’s the perfect brand for your unique business. You’ll receive an extensive brand guidelines document that will walk you through each and every elementor of your brand and how to use them so you can be sure that your branding is reflected in everything you do – online or off.
Your brand is finalized, and the finishing touches were made – hooray! You have a new brand to reveal to the world, and I can’t wait to celebrate it with you. You’ll receive a copy of all the final files and elements that you need to launch your brand.
Bloom and Brand offers three different brand and web design packages to choose from, depending on your individual brand needs. Additional items can be discussed prior to starting your project.
Strategy-based brand identity package.
Investment: Starting at $2950
Timeline: 4 Weeks
✿ Brand foundation strategy workbook
✿ Shared Pinterest board for inspiration
✿ Custom brand inspiration presentation
✿ One brand concept with primary and secondary logo
✿ Submark
✿ Brand launch graphics
✿ Typography guidelines
✿ Branded color palette (with CMYK, RBG and hex codes)
✿ Brand presentation guide and summary board
✿ All Final Logo files including a full color, black one color and white one color in: .JPG (white background), .png (transparent background) and .eps (vector file)
Strategy-based brand identity with additional assets.
Investment: Starting at $3550
Timeline: 4-6 Weeks
Includes: Everything in the Daisy package plus
✿ Custom stamp logo
✿ Up to 5 custom brand icons
✿ Custom brand pattern
✿ Up to 3 custom Instagram Story templates
✿ Up to 5 custom Instragram feed templates
✿ Up to 5 custom Instagram Story Highlight covers
✿ Up to 5 custom Pinterest templates
Strategy-based brand identity and responsive WordPress website.
Investment: Starting at $6950
Timeline: 6-8 Weeks
Includes: Everything in the Magnolia package plus
✿ 5 page WordPress website design
✿ Blog set up
✿ Walkthrough of how to manage + update your website
✿ One month of web support
✿ Access to hourly charge web changes going forward
– Mallory, Travel Blogger
✿ You’re a mom building her business while also raising her kids
✿ You are a creative business owner – I work with course creators, service providers, virtual assistants, bloggers, and others in the creative online space
✿ You wear a lot of hats in your life + business and are looking to completely hand off the process of branding your business
✿ You are looking to grow your business and want to charge more for your product or service
✿ You have trust in my creative process and are excited to see what your brand can become
✿ You’re looking to attract your dream customers directly to you – no more chasing
✿ You believe a cohesive look to represent is the best way to present your business on all platforms
✿ You want to stand out among your competitors
✿ You’re not known for neutrals – bright, fun colours make your heart skip a beat
✿ You’re passionate about what you do and love to talk about your products + customers
✿ You have a collaborative spirit and are ready to work together to create the brand of your dreams
✿ You’re ready to invest in yourself and your business
If you’re a creative entrepreneur looking to brand your business – let’s chat! I’d love to talk more about your business and what you are looking for. I’m located in Ontario, Canada but I work with clients all over the globe!
My Mom/Husband/Best Friend/Sister/Cousin/Dog looked at the branding and has some feedback. Can you make those changes?
I completely understand that it is important to you that your friends and family are involved in your business and are supporting you, but please understand that they may not be in the target audience of your customers. If you are creating a business that is targeting young women, getting your Dad’s feedback on the logo is not going to be helpful as he’s not in your target demographic. They may be willing to give you honest feedback, but we’ll be digging deeper than just “creating a brand that looks beautiful”.
You are welcome to ask anyone you know for their opinion on their logo, but keep in mind who the logo is being created for (which is you and your target audience). With each revision, you don’t want to have ‘too many cooks in the kitchen’, or it may affect the quality of the final design as everyone has their own opinion.
Do I own my brand files once it’s completed?
YES! Once your final payment has been received, all rights to using your logo are transferred to you (which is outlined in your contract).
I’m ready to get started, what are the next steps?
Complete the contact form with as much detail as possible, and I will reach out to chat about your business, desires for your brand, and to see if we are the right fit to work together. Branding projects are currently booking out 1-2 months in advance.
I already have a logo, can you design additional elements for me?
I am currently only offering complete branding packages, and do create additional graphics with previously designed logos.
I’m a brand + web designer and work-at-home mom who is passionate about helping other stay-at-home parents build their dream business.
