Branding Process

[vc_section full_width=”stretch_row” full_height=”yes” parallax=”content-moving” css=”.vc_custom_1597366918990{background-image: url(https://bloomandbrand.com/wp-content/uploads/2019/10/BrandAndBloom-work-together2.jpg?id=6890) !important;}”][vc_row][vc_column][vc_empty_space height=”102px”][/vc_column][/vc_row][/vc_section][vc_section][vc_row content_placement=”middle”][vc_column width=”1/2″][vc_single_image image=”7196″ img_size=”full”][/vc_column][vc_column width=”1/2″][ultimate_heading main_heading=”You’re ready to take your brand to the next level, but don’t quite know where to start.” alignment=”left”][/ultimate_heading][vc_empty_space][vc_column_text]

The signature Bloom & Brand design process has been developed to create handcrafted brands that inspire genuine connections between you and your dream clients. Together, we’ll walk through a four week branding process that will leave you with a brand that reflects your strengths, passions, and business goals.

Once complete, your new brand will work for you to attract your dream customers and help push your business to new heights. Past clients have found they have more confidence to land new customers, increased web traffic due to an optimized brand look and an increase in sales after investing in their brand.

[/vc_column_text][ultimate_heading main_heading=”Let’s work together to develop a handcrafted brand that authentically attracts your dream customers.” alignment=”left”][/ultimate_heading][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1586878817631{background-color: #f4f4f4 !important;}”][vc_row el_id=”branding-widgets”][vc_column][vc_widget_sidebar sidebar_id=”front-page-5″ el_id=”branding-widgets” el_class=”branding-widgets”][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator style=”double”][ultimate_heading main_heading=”Step One: Your Homework” heading_tag=”h3″ alignment=”left” el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_column_text]Before creating your brand, you’ll complete a quick workbook about your business and customers and submit a branding questionnaire. Your answers to this questionnaire will be the base I use for crafting the perfect brand to attract your dream customers while reflecting the heart of your business.

You’ll also be invited to a private shared Pinterest board for you to share anything that inspires you for your brand – color palettes you love, photos that represent your dreams, fonts you can’t get enough of and more.  Think of it like a dream board for your ideal brand design.[/vc_column_text][vc_separator style=”double”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][ultimate_heading main_heading=”Step Two: Design Process” heading_tag=”h3″ alignment=”left” el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_column_text]

With the information from your questionnaire and shared inspiration board, I’ll design your logo and branding elements to take your business to the next level. Together, we’ll tweak it until it is just right for your business.

[/vc_column_text][vc_column_text]Throughout the process, you’ll receive:

1. Custom brand mood board
2. Logo concept with revisions to create one final logo design
3. Submark concept with revisions to create one final submark design
4. Branded typography suggestions (font licensing must be purchased at an additional cost from the font creators)
5. Branded color palette (with CMYK, RBG and hex codes)
6. Brand style guide (.PDF file)
7. Brand summary board (.JPG file)
8. Additional assets as needed
9. All Final Logo files including a full color, black one color and white one color in:
   1. .JPG (white background),
   2. .png (transparent background),
   3. .eps (vector file)

Bloom & Brand packages start at $950 USD per brand. Additional costs may occur depending on the scope of your brand and any additional elements requested such as website design, social media templates, etc.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”7198″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_separator style=”double”][ultimate_heading main_heading=”Step Three: Time to Celebrate!” heading_tag=”h3″ alignment=”left” el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_column_text]Hooray! Revisions are made, the brand guide is finalized – and you’re left with a handcrafted brand made just for your business. It will be exactly what you need to start intentionally attracting your dream customer and helping to grow your business. Let’s celebrate – and get working on that new brand launch![/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” parallax=”content-moving” css=”.vc_custom_1597367228584{background-image: url(https://bloomandbrand.com/wp-content/uploads/2019/10/BrandAndBloom-work-together.jpg?id=6871) !important;}”][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”50px”][ultimate_heading main_heading=”Let’s Work Together” el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_empty_space height=”20px”][ult_buttons btn_title=”Get in Touch” btn_link=”url:https%3A%2F%2Fbloomandbrand.com%2Fcontact|title:Contact%20Bloom%20%26%20Brand||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#e1b7b2″ btn_bg_color_hover=”#e0948d” btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”][vc_empty_space height=”50px”][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][ultimate_heading main_heading=”Looking for samples of previous Bloom & Brand designs?” heading_tag=”h3″ el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”6753″ img_size=”full”][/vc_column][vc_column width=”1/4″][vc_single_image image=”6714″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/4″][vc_single_image image=”7167″ img_size=”full”][/vc_column][vc_column width=”1/4″][vc_single_image image=”7170″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][ult_buttons btn_title=”View the Full Portfolio” btn_link=”url:https%3A%2F%2Fbloomandbrand.com%2Fportfolio|title:Mallory%20Lynn%2C%20Travel%20Agent%20%26%20Blogger||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#e1b7b2″ btn_bg_color_hover=”#e0948d” btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”][/vc_column][/vc_row][/vc_section][vc_section][vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#f4f4f4″][vc_column][ultimate_heading main_heading=”Frequently Asked Questions” alignment=”left” el_class=”pageheading” main_heading_style=”font-weight:bold;”][/ultimate_heading][vc_empty_space height=”12px”][vc_toggle title=”How long will it take to complete my brand?” custom_font_container=”tag:h4|font_size:20|text_align:left” custom_use_theme_fonts=”yes” use_custom_heading=”true”]Generally, all brands are done within four weeks of starting the project.  It may get delayed based on how quickly you can review the work and suggest improvements, if you are delayed with your branding questionnaire, etc. Please try to follow the deadlines given upon the project starting to ensure your brand is completed on time.

Of course, life happens – if for any reason you need to take an extra day or two for unforeseen circumstances, please don’t hesitate to send me an email.  Please note that any projects that are delayed by more than 30 days are subject to a 10% restart fee as it can delay additional projects in the queue.  While rare, if for any reason the project is delayed on my end (I am human too!), I will let you know as soon as possible and no restart fees will apply.[/vc_toggle][vc_toggle title=”Do I own my logo files once done?” custom_font_container=”tag:h4|font_size:20|text_align:left” custom_use_theme_fonts=”yes” use_custom_heading=”true”]YES! Once your final payment has been received, all rights to using your logo are transferred to you (which is outlined in your contract). You will receive the following files:

1. Custom brand mood board
2. Three logo concepts with revisions to create one final logo design
3. Three submark concepts with revisions to create one final submark design
4. Branded typography suggestions (font licensing must be purchased at an additional cost from the font creators)
5. Branded color palette (with CMYK, RBG and hex codes)
6. Brand style guide (.PDF file)
7. Brand summary board (.JPG file)
8. Additional assets as needed
9. All Final Logo files including a full color, black one color and white one color in:
   1. .JPG (white background),
   2. .png (transparent background),
   3. .eps (vector file)
10. Additional files as needed.

If you need any files outside of what is provided, please let me know prior to signing your contract.  Additional fees may apply.[/vc_toggle][vc_toggle title=”What if I can’t get my branding questionnaire and/or Pinterest Inspiration board completed on time?” custom_font_container=”tag:h4|font_size:20|text_align:left” custom_use_theme_fonts=”yes” use_custom_heading=”true”]If there is going to be a delay in these items being completed, please let me know as soon as possible. I totally understand that you are busy, and life can sometimes get in the way of work. Any delays may push back the start date of your project, and a restart fee will apply if it is pushed back more than 30 days.[/vc_toggle][vc_toggle title=”My Mom/Dad/Sister/Best Friend/Cousin looked at the initial logo concepts and has feedback. Can you make these changes?” custom_font_container=”tag:h4|font_size:20|text_align:left” custom_use_theme_fonts=”yes” use_custom_heading=”true”]I completely understand that it is important to you that your friends and family are involved in your business and are supporting you, but please understand that they may not be in the target audience of your customers.  If you are creating a business that is targeting young women, getting your Dad’s feedback on the logo isn’t necessarily going to be helpful as he’s not in your target demographic.  They may be willing to give you honest feedback, but we’ll be digging deeper than just “creating a brand that looks beautiful”.

You are welcome to ask anyone you know for their opinion on their logo, but keep in mind who the logo is being created for (which is you and your target audience). With each revision, you don’t want to have ‘too many cooks in the kitchen’, or it may affect the quality of the final design as everyone has their own opinion.[/vc_toggle][vc_toggle title=”How much will the brand design cost?” custom_font_container=”tag:h4|font_size:20|text_align:left” custom_use_theme_fonts=”yes” use_custom_heading=”true”]Bloom & Brand packages start at $950 USD per brand. Additional costs may occur depending on the scope of your brand and any additional elements requested such as website design, social media templates, etc.

There is a 25% deposit required for all branding packages to book your spot in the schedule, with an additional 25% payment due when we begin. The final 50% payment must be submitted prior to receiving any final design files. A 5% discount is available for any project paid in full upon booking.[/vc_toggle][/vc_column][/vc_row][/vc_section]