Most passive income streams all have one thing in common - a sales funnel.If you're new to passive income, you may be thinking "that's great and all, but HOW do I get people in my funnel?!" You use what we call an opt-in - aslo known as a lead magnet! This can be a variety of things, and it will be different for every business. Your lead magnet should be tailored to your specific customers AND product - something that will draw your target audience into your mailing list. Of course, this is not limited to passive income streams! If you sell physical products, you can (and should!) also offer a lead magnet to draw people into your email list ...

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